Boulevard is a investment adviser based in Bloomington, MN, that holds a 82.2/100 Fidelon TransparencyScore (th percentile), with 4 registered advisors. Score based on public SEC and FINRA filings.
Boulevard
Boulevard Wealth Management · CRD #164423
A registered investment adviser with a clean regulatory record.
Fidelon Fact Sheet
Boulevard is an investment adviser in Bloomington, Minnesota that has a clean regulatory record. It manages investment portfolios and helps clients with financial and insurance planning. The firm charges 1.25 percent on accounts between $100,000 and $999,999 and 1.0 percent on accounts between $1,000,000 and $1,999,999. Fees are calculated each quarter on the account’s market value and paid in advance. Boulevard also earns commissions when it sells products. Its clients are mainly individuals and families.
How This Firm Works
Registration & Standard of Care
Investment Adviser — this firm is a registered investment adviser, held to a fiduciary standard — legally required to act in clients' best interests.
How This Firm Gets Paid
- Charges a percentage of assets under management
- Charges fixed fees for specific services
- Representatives can earn commissions on product sales
What you’d pay
Your balance falls in the $1,000,000 - $1,999,999 band, charged at 1.00% on the full amount.
Not included above
- • Strategic Advisory Fees: quoted in advance, hourly rates $100-$400, minimum fee $1,650, one-half due at signing
- • Intake fee of $500 due at contract signing
- • Late fee of $50 for unpaid fees beyond 30 days
- • Hourly fee of $275 for research or information gathering work
- • Insurance Advisory Fees: hourly fee per Strategic Advisory schedule, or no separate fees, but commissions may be received
Estimated from the firm’s Form ADV Part 2A brochure — not a quote. Actual fees are set in your agreement and may differ. Costs charged by others (custodians, fund managers) are not included.
What This Firm Charges
| Account Size | Annual Fee |
|---|---|
| $100,000 - $999,999 | 1.25% |
| $1,000,000 - $1,999,999 | 1.00% |
Billed quarterly, based on the total market value of assets on the last business day of the quarter and payable in advance
Extracted from Form ADV Part 2A brochure
Specializations
Extracted from Form ADV Part 2A brochure
Who They Typically Serve
Extracted from Form ADV Part 2A brochure
Key Findings
Strengths
- Registered as investment adviser with fiduciary obligation
- Clean regulatory record — no disclosures, arbitrations, or fines
- Above-average TransparencyScore — 82.2/100
Things You Should Know
- Earns commissions when you buy certain products — may influence what gets recommended
Conflict Audit
Multiple structural conflicts identified in regulatory filings. These are disclosed business arrangements — worth asking about, not disqualifying.
Source: Form ADV Part 1, Items 6-8; Part 2A, Items 10-14
What this firm says about how it gets paid
“the amount of assets in your account affects our advisory fee; the more assets you have in your advisory account, the more you will pay us and thus we have an incentive to increase those assets in order to increase our fee.”
“Our financial professionals can receive commissions and therefore have an incentive to recommend products that provide them or us additional compensation over those that do not”
Source: the firm’s own Form CRS, filed 2026-03-19 — quoted directly
Regulatory Track Record
0
Disclosures
Clean record — no disclosures found
$0
Total Fines
Clean record — no fines found
Regulatory Events
TransparencyScore Dimensions
Disclosure Record
Customer complaints, arbitrations, and fines. Frequency and recency matter.
98/100
Strong
Avg for investment adviser firms: 82.6 | Top 10%: 99.5
Filing Quality
How clearly the firm describes services, fees, and investment approach in regulatory filings.
85/100
Strong
Avg for investment adviser firms: 84.1 | Top 10%: 100
Conflict Disclosure
How openly the firm explains who pays it and what it's paid to sell. The conflict isn't the problem — hiding it is.
88/100
Strong
Avg for investment adviser firms: 54 | Top 10%: 67
Enforcement History
Self-reported legal and disciplinary history from Form ADV Item 11.
100/100
Strong
Avg for investment adviser firms: 99.7 | Top 10%: 100
Next Steps
Advisor Roster
4 advisors
| Advisor | CRD | Score | Grade |
|---|---|---|---|
| Troy Alan Noor | 2817889 | — | — |
| Isaac Joseph Benner | 7395679 | — | — |
| Brennan P McCarthy | 7012134 | — | — |
| Derek D Villars | 4533767 | — | — |
Marketing Brands1 brand
Names advisors at this firm use when marketing to clients
Meeting Prep Kit for Boulevard
Walk into your next meeting fully prepared. We'll generate a meeting prep kit based on Boulevard's actual regulatory filings — not generic advice.
Get your free Firm Meeting Prep Report
A complete dossier on Boulevard — download instantly so you're the most prepared person in the room.
We never sell your information or share it with advisors unless you ask us to.
Monitor this firm
Get notified when something changes — new complaints, score movements, firm changes. Free.
Free: 1 advisor, monthly status report. Pro ($7/mo): up to 5, instant alerts, pending complaints.
Is this your profile?
Claim it to understand your TransparencyScore, unlock your level, and track changes over time.
Frequently Asked Questions
What does the TransparencyScore measure?
The TransparencyScore measures how clearly and completely an advisor or firm discloses important information in their regulatory filings — things like fees, conflicts of interest, disciplinary history, and business practices. A higher score means better disclosure quality, not better investment performance.
Where does this data come from?
All data comes from public regulatory filings: SEC Form ADV (Parts 1, 2, and 3), FINRA BrokerCheck, and the SEC's Investment Adviser Public Disclosure (IAPD) database. These are official filings that firms and advisors are legally required to submit.
Does a low score mean they're a bad advisor?
Not necessarily. A low score means the firm's public filings are less transparent — they may use vague language about fees, skip details about conflicts, or have a more complex regulatory history. Some excellent advisors work at firms with poor disclosure practices. The score measures the filing, not the person.
How often is this data updated?
Fidelon refreshes data from SEC and FINRA sources on a regular schedule. Form ADV filings are updated annually by firms (with amendments throughout the year), and BrokerCheck data is updated as events are reported. Scores are recalculated after each data refresh.
Can an advisor or firm improve their score?
Yes. Scores are based on what's in public filings. A firm that rewrites its ADV brochure in clearer language, discloses conflicts more specifically, or resolves outstanding regulatory issues will see its score improve at the next refresh. The incentive structure is intentional.
Data Sources
Scores are generated using Fidelon's published scoring methodology and reflect the quality of public disclosures, not the quality of investment advice. A firm that improves its disclosures will see its score improve. Fidelon does not provide investment advice.
Verify on SEC IAPD
Last scored: · Score version: 3.8 · CRD #164423