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Finity Group — Portland, OR

Marketing Brand
CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.5550 S Macadam Avenue, Suite 120, Portland, OR 97239

At Finity Group, we work relentlessly for our clients who trust their financial lives with us. We offer partnership, education, support and guidance so our ... Operating under CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. (CRD #134139).

Why This Matters

A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.

When you search for “Finity Group,” you won't find it on the SEC or FINRA websites. That's because the regulatory entity is CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.. Any disclosures, complaints, or regulatory actions are filed under the firm — not the brand.

Source: SEC Form ADV filings and FINRA BrokerCheck

The Relationship

Marketing Brand

Finity Group

The name clients see

Website2 advisors
operates under
Registered Firm

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

CRD 134139 · IA

Score: 45.03,914 total advisors
View full firm profile

Brand Information

Address
5550 S Macadam Avenue, Suite 120, Portland, OR 97239
First Discovered
Aug 10, 2025

Inherited Transparency Score

45.01th percentile
Weak

Marketing brands inherit the transparency score of their registered parent firm. This score is not specific to Finity Group — it reflects the regulatory profile of CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC..

What This Means

The firm behind this brand has notable transparency gaps in their regulatory filings. We recommend reviewing the firm's fee structure and conflict disclosures before making decisions.

This places them in the 1th percentile of all scored firms.

This firm's regulatory filings leave significant questions unanswered. Review the full firm profile — including its fee structure and conflict disclosures — before making decisions.

See full score breakdown

Regulatory Context

Regulatory oversight is under CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

Any complaints, disclosures, or disciplinary actions are filed against the registered firm — not the marketing brand. Always check the firm's record, not just the brand name.

2 of 3,914 firm advisors use this brand

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. has 3,914 total registered advisors. 2 operate under the Finity Group brand name.

Verify before you trust

A polished brand name doesn't guarantee quality advice. Check the firm's full regulatory profile and each advisor's individual score before making decisions.

Advisors Under This Brand(2)

These advisors use the Finity Group brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.