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Franklin Financial Group — BIRMINGHAM, AL

Marketing Brand
ONEASCENT FINANCIAL SERVICES LLC23 INVERNESS PARKWAY, BIRMINGHAM, AL 35242

Apply online or in person at our Adamsville branch for a personal installment loan. At 1st Franklin Financial, we offer flexible loans up to $15000. Operating under ONEASCENT FINANCIAL SERVICES LLC (CRD #284549).

Why This Matters

A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.

When you search for “Franklin Financial Group,” you won't find it on the SEC or FINRA websites. That's because the regulatory entity is ONEASCENT FINANCIAL SERVICES LLC. Any disclosures, complaints, or regulatory actions are filed under the firm — not the brand.

Source: SEC Form ADV filings and FINRA BrokerCheck

The Relationship

Marketing Brand

Franklin Financial Group

The name clients see

Website2 advisors
operates under
Registered Firm

ONEASCENT FINANCIAL SERVICES LLC

CRD 284549 · IA

Score: 72.382 total advisors
View full firm profile

Brand Information

Address
23 INVERNESS PARKWAY, BIRMINGHAM, AL 35242
Website
1ffc.com
First Discovered
Mar 8, 2026

Inherited Transparency Score

72.39th percentile
Fair

Marketing brands inherit the transparency score of their registered parent firm. This score is not specific to Franklin Financial Group — it reflects the regulatory profile of ONEASCENT FINANCIAL SERVICES LLC.

What This Means

The firm behind this brand has average transparency. Some areas of their regulatory filings could be more detailed. Consider reviewing the full firm profile.

This places them in the 9th percentile of all scored firms.

This firm's disclosure quality is in the industry's middle range. The full firm profile shows exactly which filings could say more.

See full score breakdown

Regulatory Context

Regulatory oversight is under ONEASCENT FINANCIAL SERVICES LLC

Any complaints, disclosures, or disciplinary actions are filed against the registered firm — not the marketing brand. Always check the firm's record, not just the brand name.

2 of 82 firm advisors use this brand

ONEASCENT FINANCIAL SERVICES LLC has 82 total registered advisors. 2 operate under the Franklin Financial Group brand name.

Verify before you trust

A polished brand name doesn't guarantee quality advice. Check the firm's full regulatory profile and each advisor's individual score before making decisions.

Advisors Under This Brand(2)

These advisors use the Franklin Financial Group brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.