Highlands Investment Management — Pinecrest, FL
Marketing BrandFiduciary, fee-only financial planners serving clients in FL and WI. Personalized investment, retirement, and estate planning guidance that promotes your ... Operating under WM ADVISORS USA LLC (CRD #323133).
Why This Matters
A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.
When you search for “Highlands Investment Management,” you won't find it on the SEC or FINRA websites. That's because the regulatory entity is WM ADVISORS USA LLC. Any disclosures, complaints, or regulatory actions are filed under the firm — not the brand.
Source: SEC Form ADV filings and FINRA BrokerCheck
The Relationship
Brand Information
Inherited Transparency Score
Marketing brands inherit the transparency score of their registered parent firm. This score is not specific to Highlands Investment Management — it reflects the regulatory profile of WM ADVISORS USA LLC.
What This Means
The firm behind this brand has strong transparency practices. Their regulatory filings show comprehensive disclosure across fees, conflicts, and services.
This places them in the 57th percentile of all scored firms.
This firm's regulatory filings show comprehensive disclosure. The full firm profile has the details.
See full score breakdownRegulatory Context
Regulatory oversight is under WM ADVISORS USA LLC
Any complaints, disclosures, or disciplinary actions are filed against the registered firm — not the marketing brand. Always check the firm's record, not just the brand name.
1 of 3 firm advisors use this brand
WM ADVISORS USA LLC has 3 total registered advisors. Only 1 operates under the Highlands Investment Management brand name.
Verify before you trust
A polished brand name doesn't guarantee quality advice. Check the firm's full regulatory profile and each advisor's individual score before making decisions.
Advisors Under This Brand(1)
These advisors use the Highlands Investment Management brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.