Hillside Wealth — OVERLAND PARK, KS
Marketing Brand10985 Cody Street, Suite 220 • Overland Park, KS 66210. Hillside Wealth is a dba of Keating Financial Advisory Services, Inc. (KFAS), a registered investment ... Operating under KEEN WEALTH ADVISORS (CRD #170293).
Why This Matters
A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.
When you search for “Hillside Wealth,” you won't find it on the SEC or FINRA websites. That's because the regulatory entity is KEEN WEALTH ADVISORS. Any disclosures, complaints, or regulatory actions are filed under the firm — not the brand.
Source: SEC Form ADV filings and FINRA BrokerCheck
The Relationship
KEEN WEALTH ADVISORS
CRD 170293 · IA
Brand Information
Inherited Transparency Score
Marketing brands inherit the transparency score of their registered parent firm. This score is not specific to Hillside Wealth — it reflects the regulatory profile of KEEN WEALTH ADVISORS.
What This Means
The firm behind this brand has strong transparency practices. Their regulatory filings show comprehensive disclosure across fees, conflicts, and services.
This places them in the 30th percentile of all scored firms.
This firm's regulatory filings show comprehensive disclosure. The full firm profile has the details.
See full score breakdownRegulatory Context
Regulatory oversight is under KEEN WEALTH ADVISORS
Any complaints, disclosures, or disciplinary actions are filed against the registered firm — not the marketing brand. Always check the firm's record, not just the brand name.
1 of 22 firm advisors use this brand
KEEN WEALTH ADVISORS has 22 total registered advisors. Only 1 operates under the Hillside Wealth brand name.
Verify before you trust
A polished brand name doesn't guarantee quality advice. Check the firm's full regulatory profile and each advisor's individual score before making decisions.
Advisors Under This Brand(1)
These advisors use the Hillside Wealth brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.