Prio Wealth — BOSTON, MA
Marketing BrandPrio Wealth is proud to be ranked within the top 15% in assets under management of RIA's nationwide in the latest rankings by Financial Advisor. RIA Survey & ... Operating under CERITY PARTNERS LLC (CRD #151559).
Why This Matters
A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.
When you search for “Prio Wealth,” you won't find it on the SEC or FINRA websites. That's because the regulatory entity is CERITY PARTNERS LLC. Any disclosures, complaints, or regulatory actions are filed under the firm — not the brand.
Source: SEC Form ADV filings and FINRA BrokerCheck
The Relationship
CERITY PARTNERS LLC
CRD 151559 · IA
Brand Information
Inherited Transparency Score
Marketing brands inherit the transparency score of their registered parent firm. This score is not specific to Prio Wealth — it reflects the regulatory profile of CERITY PARTNERS LLC.
What This Means
The firm behind this brand has average transparency. Some areas of their regulatory filings could be more detailed. Consider reviewing the full firm profile.
This places them in the 9th percentile of all scored firms.
This firm's disclosure quality is in the industry's middle range. The full firm profile shows exactly which filings could say more.
See full score breakdownRegulatory Context
Regulatory oversight is under CERITY PARTNERS LLC
Any complaints, disclosures, or disciplinary actions are filed against the registered firm — not the marketing brand. Always check the firm's record, not just the brand name.
1 of 795 firm advisors use this brand
CERITY PARTNERS LLC has 795 total registered advisors. Only 1 operates under the Prio Wealth brand name.
Verify before you trust
A polished brand name doesn't guarantee quality advice. Check the firm's full regulatory profile and each advisor's individual score before making decisions.
Advisors Under This Brand(1)
These advisors use the Prio Wealth brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.