What is The ETF Store?

The ETF Store is a marketing brand used by financial advisors registered under CRD #null (CRD #null). The SEC and FINRA track regulatory actions under the registered firm, not the brand name.

Is The ETF Store a registered financial firm?

The ETF Store is not directly registered with the SEC or FINRA. It operates under CRD #null, which holds CRD #null. All regulatory oversight, complaints, and disclosures are filed under the parent firm.

The ETF Store — OVERLAND PARK, KS

Marketing Brand

7300 WEST 110TH STREET SUITE 870, OVERLAND PARK, KS 66210

The ETF Store, Inc., headquartered in Overland Park, KS, is a leading investment advisory firm specializing in exchange-traded funds (ETFs).

Why This Matters

A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.

Source: SEC Form ADV filings and FINRA BrokerCheck

Brand Information

Address

7300 WEST 110TH STREET SUITE 870, OVERLAND PARK, KS 66210

Website

mployeradvisor.com

First Discovered

Aug 8, 2025

Advisors Under This Brand(1)

These advisors use the The ETF Store brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.

Elliott Dugan Homan

CRD 6188628KS