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The Lion Group LLC — Fairfield, IA

Marketing Brand

At The Lion Share Financial Group, we specialize in life insurance, retirement planning, succession planning, buy/sell agreements, exit strategies, annuities. Operating under CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. (CRD #134139).

Why This Matters

A marketing brand is the name a financial advisor uses with clients. It is often different from the SEC-registered firm that is legally responsible for their conduct and your money.

When you search for “The Lion Group LLC,” you won't find it on the SEC or FINRA websites. That's because the regulatory entity is CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.. Any disclosures, complaints, or regulatory actions are filed under the firm — not the brand.

Source: SEC Form ADV filings and FINRA BrokerCheck

The Relationship

Marketing Brand

The Lion Group LLC

The name clients see

Website1 advisor
operates under
Registered Firm

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

CRD 134139 · IA

Score: 45.03,914 total advisors
View full firm profile

Brand Information

Address
Salt Lake City, UT
First Discovered
Mar 8, 2026

Inherited Transparency Score

45.01th percentile
Weak

Marketing brands inherit the transparency score of their registered parent firm. This score is not specific to The Lion Group LLC — it reflects the regulatory profile of CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC..

What This Means

The firm behind this brand has notable transparency gaps in their regulatory filings. We recommend reviewing the firm's fee structure and conflict disclosures before making decisions.

This places them in the 1th percentile of all scored firms.

This firm's regulatory filings leave significant questions unanswered. Review the full firm profile — including its fee structure and conflict disclosures — before making decisions.

See full score breakdown

Regulatory Context

Regulatory oversight is under CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC.

Any complaints, disclosures, or disciplinary actions are filed against the registered firm — not the marketing brand. Always check the firm's record, not just the brand name.

1 of 3,914 firm advisors use this brand

CAMBRIDGE INVESTMENT RESEARCH ADVISORS, INC. has 3,914 total registered advisors. Only 1 operates under the The Lion Group LLC brand name.

Verify before you trust

A polished brand name doesn't guarantee quality advice. Check the firm's full regulatory profile and each advisor's individual score before making decisions.

Advisors Under This Brand(1)

These advisors use the The Lion Group LLC brand name with their clients. Each has their own individual transparency score based on their personal regulatory record.