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Alabama · 2026

Best Financial Advisory Firms in Hoover, Alabama

6 registered firms in Hoover. Rankings based on independent transparency scores from SEC Form ADV filings and FINRA data — no paid placements.

Financial Firms in Hoover, Alabama

Registered Firms37
Advisors106
Avg Advisor Experience18 yrs
Advisor Disclosure Rate12.3%-1.3% vs national

Hoover, AL has 106 registered financial advisors across 37 firms. The average advisor has 18 years of experience. 12.3% have disclosure events on their record -- below the national average of 13.6%. The highest-scored firms are COUNTERSTRIKE CAPITAL (TransparencyScore 90), ADS WEALTH MANAGEMENT LLC (TransparencyScore 90), SYMMETRY PARTNERS (TransparencyScore 89).

Showing top 6 of 6 firms in Hoover

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Counterstrike Capital
Hoover, ALIA — Investment Adviser1 advisors
90.0
2
Ads Wealth Management LLC
Hoover, ALIA — Investment Adviser1 advisors
90.0
3
Strauss Financial Group
Hoover, ALIA — Investment Adviser4 advisors
88.4
4
Plimsoll Financial Planning, LLC
Hoover, ALIA — Investment Adviser1 advisors
88.1
5
Truewealth Advisors, LLC
Hoover, ALIA — Investment Adviser16 advisors
76.2
6
Pmd Advisory
Hoover, ALIA — Investment Adviser2 advisors
69.9

Common Questions About Financial Firms in Hoover

How many financial advisory firms are in Hoover, Alabama?
There are 37 registered financial advisory firms in Hoover, Alabama. Fidelon tracks all of them using public data from SEC Form ADV filings.
What does a Fidelon firm score measure?
Firm scores (0–100) measure eight factors: disclosure record (complaints, fines), Form ADV Part 1 filing quality, Form ADV Part 2 transparency, Form CRS quality, conflict disclosure, and for BD firms, regulatory standing and supervision quality. Higher scores mean more transparent, better-documented firms.
What's the difference between an RIA and a broker-dealer?
A registered investment advisor (RIA) is held to a fiduciary standard and must act in your best interest. A broker-dealer follows a suitability standard and can earn commissions. About 30% of firms are dual-registered, meaning they operate under both standards.
How do I read Form ADV?
Form ADV Part 1 discloses a firm's basic business structure. Part 2 (the "brochure") explains services, fees, conflicts of interest, and disciplinary history in plain language. Part 3 (Form CRS) is a two-page relationship summary required for retail investors. Fidelon scores all three sections.

How we rank firms

Fidelon ranks financial advisory firms using publicly available regulatory data from the SEC and FINRA — not paid placements, advertising, or referral fees. No advisor or firm can pay to influence their ranking.

Every firm's score is built from four areas: how clearly they disclose their services and fees, whether they have customer complaints or regulatory issues, how thoroughly they file required documents, and whether their business model creates conflicts with your interests.

Firms that earn commissions on product sales score lower on conflict of interest, because that pay structure can create a gap between what's good for them and what's good for you.

What we don't do

  • We don't accept payment from advisors or firms for better rankings
  • We don't sell leads or route your information to advisors
  • We don't rank by assets under management — managing more money doesn't mean better service

Data sources: SEC Form ADV (Parts 1, 2, 3), FINRA BrokerCheck, IAPD. Scores are updated as new filings are processed.

How firm scores work

  • 0–100 score from public regulatory data
  • Form ADV analysis — filings, conflicts, fees
  • Disclosure history from FINRA and SEC records
  • No paid placements — fully independent rankings
Full methodology →