Gentry Private Wealth is a investment adviser based in Wichita, KS, that holds a 88.5/100 Fidelon TransparencyScore (72nd percentile among SEC-registered advisers), with 4 registered advisors. Score based on public SEC and FINRA filings.
Gentry Private Wealth
Gentry Private Wealth · CRD #323208
A fee-only investment adviser with a clean regulatory record and fiduciary commitment.
Fidelon Fact Sheet
Gentry Private Wealth is an SEC-registered investment adviser in Wichita, KS. Its 4 registered advisors typically serve individuals and families, high-net-worth individuals and pension and profit-sharing plans. It manages $307.7 million across 800 client accounts. It charges a yearly percentage of your account, and it does not report earning commissions. Its services include financial planning, portfolio management, educational seminars and investment newsletters. It reports that it can hold or access client money, which the SEC requires firms to disclose. Its record shows no customer complaints, regulatory actions or fines.
Peer Context
3,062nd of 10,815
SEC-registered advisers
Top 28%
23rd of 119
SEC-registered advisers in KS
Top 19%
2nd of 8
SEC-registered advisers in Wichita, KS
Top 25%
How This Firm Works
Registration & Standard of Care
Investment Adviser — this firm is a registered investment adviser, held to a fiduciary standard — legally required to act in clients' best interests.
How This Firm Gets Paid
- Charges a percentage of assets under management
- Charges fixed fees for specific services
- Does not earn commissions on product sales
What you’d pay
Blended across 1 tiers, from $1,000,000 - $2,499,999.
This fee is negotiable
“Notwithstanding the foregoing, GPW and the client may choose to negotiate fees that vary from the ranges and schedules set forth above.”
From their Form ADV Part 2A. Most investors never ask.
Not included above
- • In addition to the Program Fee, clients will be responsible for transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees and any charges, taxes or other fees mandated by any federal, state or other applicable law, retirement plan account fees (where applicable), and electronic fund and wire fees. Furthermore, the Program fees do not cover transaction fees or “trade away” fees imposed for trades placed away from the BD/Custodians. For External Managers, clients should review each manager’s Form ADV 2A disclosure brochure and any contract they sign with the External Manager (in a dual contract relationship). The client is responsible for all such fees and expenses. The investment management fees charged by the designated External Managers, are exclusive of, and in addition to, the annual advisory fee charged by GPW. Any commissions for securities transactions at the direction of an External Manager executed at a broker-dealer/custodian other than BD/Custodians are in addition to the Program Fee. Insurance commissions earned by advisory persons who are insurance professionals are separate from and in addition to the Program fee.
Estimated from the firm’s Form ADV Part 2A brochure — not a quote. Actual fees are set in your agreement and may differ. Costs charged by others (custodians, fund managers) are not included.
What This Firm Charges
| Account Size | Annual Fee |
|---|---|
| $0 - $499,999 | 1.75% |
| $500,000 - $999,999 | 1.60% |
| $1,000,000 - $2,499,999 | 1.35% |
| $2,500,000 - $4,999,999 | 1.00% |
| $5,000,000 - $9,999,999 | 0.75% |
| $10,000,000 - $24,999,999 | 0.50% |
| $10,000,000 - $19,999,999 | 0.80% |
| $20,000,000 - $49,999,999 | 0.65% |
| $25,000,000 and above | 0.40% |
| $50,000,000 - $99,999,999 | 0.50% |
| $100,000,000 and above | 0.35% |
Billed for accounts opened after the beginning of a calendar quarter, the program fee for the initial quarter will be prorated based on each receipt of assets from the date of deposit at the custodian. if based on a percentage of the value of assets under management, the program fee for the initial quarter shall be payable in arrears based on the asset value of the client’s program assets at the end of such initial quarter, and the program fee for subsequent quarters shall be payable in advance based on the asset value of the client’s program assets as of the last business day of the preceding quarter. in certain circumstances, such as with fee-based annuities, the annual program fee may be payable in arrears. if payable in arrears, the program fee for the quarter shall be based on the average daily balance of the client’s account as provided by the account custodian/insurance company at the end of such quarter. for accounts closed after the beginning of a new calendar quarter, the program fee will be prorated.
Extracted from Form ADV Part 2A brochure
Specializations
Extracted from Form ADV Part 2A brochure
Who They Typically Serve
Extracted from Form ADV Part 2A brochure
Key Findings
Strengths
- Fee-only compensation — no commission income reported
- Registered as investment adviser with fiduciary obligation
- No broker-dealer registration — advisory services only
- Clean regulatory record — no disclosures, arbitrations, or fines
- Transparent fee structure — charges advisory fees, no commissions
Conflict Audit
Zero material conflicts identified in regulatory filings.
Source: Form ADV Part 1, Items 6-8; Part 2A, Items 10-14
What this firm says about how it gets paid
“For an asset based fee, the more assets that are in a client’s advisory account, the more a client will pay in fees. Therefore, we may have an incentive to encourage clients to increase the assets in his or her account.”
“we receive various benefits and services from custodians that we may recommend to you”
Source: the firm’s own Form CRS, filed 2026-03-04 — quoted directly
Regulatory Track Record
0
Disclosures
Clean record — no disclosures found
$0
Total Fines
Clean record — no fines found
Regulatory Events
TransparencyScore Dimensions
Disclosure Record
Customer complaints, arbitrations, and fines. Frequency and recency matter.
100/100
Strong
Avg for investment adviser firms: 82.6 | Top 10%: 99.5
Filing Quality
How clearly the firm describes services, fees, and investment approach in regulatory filings.
86/100
Strong
Avg for investment adviser firms: 84.1 | Top 10%: 100
Conflict Disclosure
How openly the firm explains who pays it and what it's paid to sell. The conflict isn't the problem — hiding it is.
74/100
Fair
Avg for investment adviser firms: 54 | Top 10%: 67
Enforcement History
Self-reported legal and disciplinary history from Form ADV Item 11.
100/100
Strong
Avg for investment adviser firms: 99.7 | Top 10%: 100
Their two-page relationship summary
The SEC requires every SEC-registered investment adviser to hand you this summary, called a Form CRS, and says what it must cover. We checked this firm's against that list. What is a Form CRS?
- Does it include everything the SEC requires?
- Required sections
- 69/100
- Does it explain how the firm's conflicts affect you?
- Conflicts of interest
- 64/100
- Can you tell what you would pay?
- What you pay
- 73/100
- Is it written in plain English?
- Plain language
- 93/100
This firm's Form CRS averages 75 out of 100. It adds 3.69 points once the firm's filings and record score 90 on their own; they score 88.52 today.
What their brochure tells you
The firm must give you this brochure, Form ADV Part 2A, before you sign. We read it against the SEC's own instructions, item by item. Quotes are the firm's own words; page numbers refer to the filed brochure. What is in a brochure?
Can you tell what you'd pay and when?Brochure Fee Clarity100/100
The SEC asks every brochure to spell out the fee schedule, whether fees can be negotiated, how and when you are billed, the other costs you pay, and refunds.
The brochure answers every one of these.
- Can you tell what you'd pay?CoveredItem 5.A
Without a fee schedule you cannot compare this firm with any other.
Following is GPW’s asset based fee schedule for Investment Management Services pursuant to the Program:p. 8
- Does it say whether the fee can be negotiated?CoveredItem 5.A
If fees are negotiable, other clients may be paying less than you for the same service.
Notwithstanding the foregoing, GPW and the client may choose to negotiate fees that vary from the ranges and schedules set forth above.p. 9
- Does it say whether the fee comes out of your account or gets billed?CoveredItem 5.B
A fee taken straight from your account is easy to stop noticing.
GPW generally deducts its advisory fee from a client’s investment account(s) held at his/her custodian.p. 9
- Does it say how often you're charged?CoveredItem 5.B
Monthly, quarterly, in advance or in arrears changes what you owe when you leave.
For subsequent quarters, the advisory fee shall be paid, in advance, based on the asset value of the client’s accounts as of the last business day of the preceding quarterp. 8
- Does it list the other costs you pay, like fund and custodian fees?CoveredItem 5.C
The advisory fee is rarely the whole bill; fund, trading and custody costs come on top.
The fees for the Program do not include, and clients will be responsible for, transfer taxes, odd lot differentials, exchange fees, interest charges, ADR processing fees and any charges, taxes or other fees mandated by any federal, state or other applicable lawp. 10
- Does it say how you get money back if you leave mid-period?CoveredItem 5.D
If you pay in advance and leave early, the refund rule decides what you get back.
Upon the termination of a client’s advisory relationship, GPW will issue a refund equal to any unearned management fee for the remainder of the quarter.p. 11
Does it explain each conflict of interest and what it could cost you?Brochure Conflict Specificity71/100
The SEC asks the brochure to name each way the firm gets paid besides your fee, what that tempts the firm to do, and what it can cost you.
Each point is marked Covered or Not found. When a point is not found, we say what to ask.
If the firm gets research or services from a custodian or broker, does it explain them?
Research or services received from a custodian or broker (soft dollars)
- Does the brochure name this conflict where the SEC requires?CoveredItems 10/11/12.B/14
A conflict named in the right place is one the firm has thought about; one buried elsewhere is easy to miss.
The BD/Custodian also makes available to the Firm products and services that benefit the Firm but may not directly benefit the client or the client’s account.p. 18
- Does it explain what this arrangement tempts the firm to do?CoveredStaff Bulletin Q11
You can only judge advice when you know which way it is being pulled.
The receipt of these benefits creates a potential conflict of interest and may indirectly influence GPW’s choice of the BD/Custodian for custody and brokerage services.p. 19
- Does it describe what the arrangement actually is?CoveredStaff Bulletin Q11
A conflict described in one vague sentence tells you it exists but not how it works.
They include investment research, both BD/Custodian’s own and that of third parties.p. 18
- Does it say what the firm is paid for it?Not found in the brochureStaff Bulletin Q11
The size of the payment tells you how strong the pull is.
What to askAsk how much the firm or its people receive from this arrangement in a typical year.
- Does it say how the firm comes out ahead?CoveredStaff Bulletin Q11
Benefits that are not cash, like free services or referrals, still shape advice.
The BD/Custodian also makes available to the Firm products and services that benefit the Firm but may not directly benefit the client or the client’s account.p. 18
- Does it say what it can cost you?Not found in the brochureStaff Bulletin Q11
Every conflict has a price; the question is whether the brochure puts it in your hands.
What to askAsk what this arrangement can cost you, in fees, returns or choices you do not get.
- Does it say how the firm keeps this conflict in check?Not assessed yetItems 10.C-D, 11.B-D, 14.A
A conflict with no control on it is left to the advisor's goodwill.
What to askAsk what the firm receives from the custodian or broker it uses for you, and whether that costs you anything.
- Hedged wording
The receipt of these benefits creates a potential conflict of interest and may indirectly influence GPW’s choice of the BD/Custodian for custody and brokerage services.p. 19
Do they earn commissions on products, and do they say so?Brochure Sales Compensation85/100
When a firm or its people sell products for a commission, the SEC asks the brochure to say so, name the pull, and tell you whether you could buy elsewhere.
Each point is marked Covered or Not found. When a point is not found, we say what to ask.
- Does it say that earning commissions is a conflict of interest?CoveredItem 5.E.1
A firm paid to sell a product has a reason to recommend it that has nothing to do with you.
This practice presents a conflict of interest as an advisory person who is an insurance professional has an incentive to recommend insurance products for the purpose of generating commissions rather than solely based on client needs.p. 11
- Does it say commissions can shape what they recommend?CoveredItem 5.E.1
Naming the pull is the first step to controlling it; silence leaves it working on you.
an advisory person who is an insurance professional has an incentive to recommend insurance products for the purpose of generating commissions rather than solely based on client needs.p. 11
- Does it say you can buy the same products elsewhere?CoveredItem 5.E.2
You may be able to buy the same product for less somewhere else.
clients should understand that lower fees and/or commissions for comparable services may be available from other insurance providers.p. 11
- Does it say whether commissions lower your advisory fee?Not found in the brochureItem 5.E.4
If the firm earns a commission and the full advisory fee, you pay twice for one recommendation.
What to askAsk whether any commission the firm earns is credited against your advisory fee.
Do they get free research or services from brokers, and does it affect you?Brochure Soft Dollars71/100
When brokers give the firm research or services in return for your trades, the SEC asks the brochure to say what the firm gets and what it may cost you.
Each point is marked Covered or Not found. When a point is not found, we say what to ask.
- Does it list what the firm gets from brokers for free?CoveredItem 12.A.1.e
Research, software and data paid for by your trades are a cost you never see.
They include investment research, both BD/Custodian’s own and that of third parties.p. 18
- Does it say the firm benefits by not paying for those things?CoveredItem 12.A.1.a
A perk the firm would otherwise buy is money in the firm's pocket, paid with your trades.
The BD/Custodian also makes available to the Firm products and services that benefit the Firm but may not directly benefit the client or the client’s account.p. 18
- Does it say those perks can shape which broker it picks for you?CoveredItem 12.A.1.b
Your trades should go where you get the best deal, not where the firm gets the best perks.
The receipt of these benefits creates a potential conflict of interest and may indirectly influence GPW’s choice of the BD/Custodian for custody and brokerage services.p. 19
- Does it say whether those perks stay within what the law allows?Not found in the brochureItem 12.A.1.e note
The law allows research paid for with client trades only within limits; outside them, it is your money.
What to askAsk whether everything the firm receives from brokers is research the law lets it take in return for your trades.
- Does it say whether you pay more in trading costs because of those perks?Does not applyItem 12.A.1.c
Paying up for trades to earn the firm a perk comes straight out of your returns.
- Does it say whether every client benefits or only some?Not found in the brochureItem 12.A.1.d
Your trades may be paying for research that helps other clients' accounts, not yours.
What to askAsk whether the research your trades help pay for is used for your account.
A point not found is not a finding against the firm; many points apply only when the firm has that arrangement, and state-registered firms file the same brochure form.
Next Steps
Advisor Roster
4 advisors
| Advisor | CRD | Score | Grade |
|---|---|---|---|
| Jerald Fowler Betts | 7680730 | — | — |
| Caitlin Mikaela Sharp | 8164594 | — | — |
| Jeffrey L Wetta | 4658694 | — | — |
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Frequently Asked Questions
What does the TransparencyScore measure?
The TransparencyScore measures how clearly and completely an advisor or firm discloses important information in their regulatory filings — things like fees, conflicts of interest, disciplinary history, and business practices. A higher score means better disclosure quality, not better investment performance.
Where does this data come from?
All data comes from public regulatory filings: SEC Form ADV (Parts 1, 2, and 3), FINRA BrokerCheck, and the SEC's Investment Adviser Public Disclosure (IAPD) database. These are official filings that firms and advisors are legally required to submit.
Does a low score mean they're a bad advisor?
Not necessarily. A low score means the firm's public filings are less transparent — they may use vague language about fees, skip details about conflicts, or have a more complex regulatory history. Some excellent advisors work at firms with poor disclosure practices. The score measures the filing, not the person.
How often is this data updated?
Fidelon refreshes data from SEC and FINRA sources on a regular schedule. Form ADV filings are updated annually by firms (with amendments throughout the year), and BrokerCheck data is updated as events are reported. Scores are recalculated after each data refresh.
Can an advisor or firm improve their score?
Yes. Scores are based on what's in public filings. A firm that rewrites its ADV brochure in clearer language, discloses conflicts more specifically, or resolves outstanding regulatory issues will see its score improve at the next refresh. The incentive structure is intentional.
Data Sources
Scores are generated using Fidelon's published scoring methodology and reflect the quality of public disclosures, not the quality of investment advice. A firm that improves its disclosures will see its score improve. Fidelon does not provide investment advice.
Verify on SEC IAPD
Last scored: · Score version: 3.15 · CRD #323208