Intentional is a dual-registered firm based in Fort Mill, SC, that holds a 70.3/100 Fidelon TransparencyScore (th percentile), with 3 registered advisors. Score based on public SEC and FINRA filings.
Intentional
Intentional · CRD #318570
A registered investment adviser with a clean regulatory record.
Fidelon Fact Sheet
Intentional is a dual-registered firm that acts as both an investment adviser and a broker-dealer. It is based in Fort Mill, South Carolina. The firm used to be called Prime Wealth Management. It manages investment portfolios and helps clients plan for retirement. Clients pay an asset-based fee that starts at 1.5 percent for accounts up to $1 million and drops to 0.65 percent for accounts between $5 million and $10 million. The firm has a clean regulatory record with no complaints or fines on file.
Peer Context
How This Firm Works
Registration & Standard of Care
Investment Adviser — this firm is a registered investment adviser, held to a fiduciary standard — legally required to act in clients' best interests.
How This Firm Gets Paid
- Charges a percentage of assets under management
- Representatives can earn commissions on product sales
What you’d pay
Your balance falls in the $0 - $1,000,000 band, charged at 1.50% on the full amount.
Above $1M the rate drops to 1.25% — $2,500 less per year.
Not included above
- • Pension Consulting services: fixed engagement fee ranging from $5,000 to $10,000
- • Financial Planning services: flat fee ranging from $1,500 to $7,000 per engagement
- • Due Diligence and Monitoring of Alternative Investments: flat fee of 0.85%
Estimated from the firm’s Form ADV Part 2A brochure — not a quote. Actual fees are set in your agreement and may differ. Costs charged by others (custodians, fund managers) are not included.
What This Firm Charges
| Account Size | Annual Fee |
|---|---|
| $0 - $1,000,000 | 1.50% |
| $1,000,001 - $2,000,000 | 1.25% |
| $2,000,001 - $5,000,000 | 0.85% |
| $5,000,001 - $10,000,000 | 0.65% |
| $10,000,001 - $20,000,000 | 0.40% |
Billed quarterly, in advance
Extracted from Form ADV Part 2A brochure
Specializations
Extracted from Form ADV Part 2A brochure
Key Findings
Strengths
- Registered as investment adviser with fiduciary obligation
- Clean regulatory record — no disclosures, arbitrations, or fines
Things You Should Know
- FINRA relationship summary provides less clarity about services and costs than higher-scoring peers
- FINRA filings don't clearly distinguish situations where the firm's interests may differ from yours
- FINRA summary uses more technical language than necessary for retail investors
Conflict Audit
Our analysis identified 1 potential conflict of interest in regulatory filings.
Source: Form ADV Part 1, Items 6-8; Part 2A, Items 10-14
What this firm says about how it gets paid
“the amount of assets in your account affects our advisory fee; the more assets you have in your advisory account, the more you will pay us and thus we have an incentive to increase those assets in order to increase our fee.”
“Our financial professionals can receive commissions and therefore have an incentive to recommend products that provide them or us additional compensation over those that do not”
Source: the firm’s own Form CRS — quoted directly
Regulatory Track Record
0
Disclosures
Clean record — no disclosures found
$0
Total Fines
Clean record — no fines found
Regulatory Events
TransparencyScore Dimensions
Disclosure Record
Customer complaints, arbitrations, and fines. Frequency and recency matter.
99/100
Strong
Avg for dual-registered firms: 66.8 | Top 10%: 97.2
Filing Quality
How clearly the firm describes services, fees, and investment approach in regulatory filings.
75/100
Fair
Avg for dual-registered firms: 70.4 | Top 10%: 80.7
Conflict Disclosure
How openly the firm explains who pays it and what it's paid to sell. The conflict isn't the problem — hiding it is.
74/100
Fair
Avg for dual-registered firms: 62.2 | Top 10%: 79.3
Enforcement History
Past actions taken by the SEC, FINRA, or state regulators, and how well the firm supervised its people.
Insufficient data
Next Steps
Advisor Roster
3 advisors
| Advisor | CRD | Score | Grade |
|---|---|---|---|
| Dale Winters Rice Jr | 2644016 | — | — |
| James E Roberts | 5401304 | — | — |
| Patrick Ryan Ferguson | 5610372 | — | — |
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Frequently Asked Questions
What does the TransparencyScore measure?
The TransparencyScore measures how clearly and completely an advisor or firm discloses important information in their regulatory filings — things like fees, conflicts of interest, disciplinary history, and business practices. A higher score means better disclosure quality, not better investment performance.
Where does this data come from?
All data comes from public regulatory filings: SEC Form ADV (Parts 1, 2, and 3), FINRA BrokerCheck, and the SEC's Investment Adviser Public Disclosure (IAPD) database. These are official filings that firms and advisors are legally required to submit.
Does a low score mean they're a bad advisor?
Not necessarily. A low score means the firm's public filings are less transparent — they may use vague language about fees, skip details about conflicts, or have a more complex regulatory history. Some excellent advisors work at firms with poor disclosure practices. The score measures the filing, not the person.
What does dual registration mean for me?
It means your advisor can act as a fiduciary (putting your interests first) for some services and as a broker (suitability standard) for others. The key question to ask: 'For this specific recommendation, are you acting as my fiduciary?' Get the answer in writing.
How often is this data updated?
Fidelon refreshes data from SEC and FINRA sources on a regular schedule. Form ADV filings are updated annually by firms (with amendments throughout the year), and BrokerCheck data is updated as events are reported. Scores are recalculated after each data refresh.
Can an advisor or firm improve their score?
Yes. Scores are based on what's in public filings. A firm that rewrites its ADV brochure in clearer language, discloses conflicts more specifically, or resolves outstanding regulatory issues will see its score improve at the next refresh. The incentive structure is intentional.
Data Sources
Scores are generated using Fidelon's published scoring methodology and reflect the quality of public disclosures, not the quality of investment advice. A firm that improves its disclosures will see its score improve. Fidelon does not provide investment advice.
Verify on SEC IAPD · FINRA BrokerCheck
Last scored: · Score version: 3.8 · CRD #318570