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World Choice Securities is a dual-registered firm based in Columbus, OH, that holds a 78.7/100 Fidelon TransparencyScore (6th percentile among state-registered advisers), with 12 registered advisors. Score based on public SEC and FINRA filings.

78.7Transparency Score
Bottom6%
of state-registered advisers

World Choice Securities

A dual-registered firm offering both advisory and brokerage services.

7650 Rivers Edge Drive, Suite 260, Columbus, OH, 43235
Investment AdviserBroker-Dealer
Prep Kit

Fidelon Fact Sheet

World Choice Securities, INC. is an investment adviser and broker-dealer in Columbus, OH. It used to be called Pb & T Financial Services, INC. It has 12 registered advisors. It manages $26.7 million across 43 client accounts. It charges a percentage of the money it manages for you, and it can also earn commissions when it sells you a product. When it gives advice, it must put your interests first. When it sells products, it only has to pick ones that are suitable for you. Its services include financial planning, portfolio management, educational seminars and investment newsletters. It has regulatory actions on file, most recently in 2026.

78.7FairBottom 6% of state-registered advisers
How they're paidNo advisory commissions, but they also sell products.
Asset-based fees
Duty to youA fiduciary in some roles and not in others.
Adviser · broker-dealer
Assets under managementAcross 43 client accounts.
$26.7M
Firm size
12 advisors
Who holds your moneyThe firm reports it does not hold client funds.
No custody reported
Regulatory recordFull record in Regulatory Track Record below.
3 disclosures · last action 2026
Based on live filings from SEC Form ADV and FINRA BrokerCheck. Scored using Fidelon's published methodology. Data as of Oct 2026

Peer Context

National

14,935th of 15,825

state-registered advisers

Bottom 6%

State

511th of 550

state-registered advisers in OH

Bottom 7%

Local

42nd of 43

state-registered advisers in Columbus, OH

Bottom 2%

Key Findings

Strengths

  • Registered as investment adviser with fiduciary obligation

Things You Should Know

  • Also operates as a broker-dealer — may not always be required to put your interests first
  • 3 regulatory complaints reported by FINRA
  • $53K in regulatory fines

Conflict Audit

Conflict AuditMultiple Conflicts

Multiple structural conflicts identified in regulatory filings. These are disclosed business arrangements — worth asking about, not disqualifying.

⚠
Registered as broker-dealer — not always required to act in your best interest
⚠
Can earn commissions on product sales
✓
No outside compensation from related parties
✓
No related-party custodian
✓
No performance-based fees
⚠
Also sells insurance — can earn money beyond advisory fees
Compensation: Fees + Commissions

Source: Form ADV Part 1, Items 6-8; Part 2A, Items 10-14

Regulatory Events

Advisor Roster

12 advisors

AdvisorScoreGrade
Michael Shannon Haddaway——
Joseph Daniel Finneran——
Amer Adel Hilanto——
Alyn Lawrence Lasko——
Angela Chure Fenton——
Aimee Morrison——
Gregory Powell Burge——
John Michael Wallace——
Tinahia Nachelle Sadler——
Jiexiong J Liu——

Marketing Brands2 brands

Names advisors at this firm use when marketing to clients

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Frequently Asked Questions

What does the TransparencyScore measure?

The TransparencyScore measures how clearly and completely an advisor or firm discloses important information in their regulatory filings — things like fees, conflicts of interest, disciplinary history, and business practices. A higher score means better disclosure quality, not better investment performance.

Where does this data come from?

All data comes from public regulatory filings: SEC Form ADV (Parts 1, 2, and 3), FINRA BrokerCheck, and the SEC's Investment Adviser Public Disclosure (IAPD) database. These are official filings that firms and advisors are legally required to submit.

Does a low score mean they're a bad advisor?

Not necessarily. A low score means the firm's public filings are less transparent — they may use vague language about fees, skip details about conflicts, or have a more complex regulatory history. Some excellent advisors work at firms with poor disclosure practices. The score measures the filing, not the person.

What does dual registration mean for me?

It means your advisor can act as a fiduciary (putting your interests first) for some services and as a broker (suitability standard) for others. The key question to ask: 'For this specific recommendation, are you acting as my fiduciary?' Get the answer in writing.

How often is this data updated?

Fidelon refreshes data from SEC and FINRA sources on a regular schedule. Form ADV filings are updated annually by firms (with amendments throughout the year), and BrokerCheck data is updated as events are reported. Scores are recalculated after each data refresh.

Can an advisor or firm improve their score?

Yes. Scores are based on what's in public filings. A firm that rewrites its ADV brochure in clearer language, discloses conflicts more specifically, or resolves outstanding regulatory issues will see its score improve at the next refresh. The incentive structure is intentional.

Data Sources

SEC Form ADV Part 1 — Filed Aug 2026SEC Form ADV Part 2ASEC IAPDFINRA BrokerCheck

Scores are generated using Fidelon's published scoring methodology and reflect the quality of public disclosures, not the quality of investment advice. A firm that improves its disclosures will see its score improve. Fidelon does not provide investment advice.

Verify on SEC IAPD · FINRA BrokerCheck

Last scored: · Score version: 3.15 · CRD #30933