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Fidelon
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Market Standing · 2026
The most transparent firms in Salt Lake City-Murray.
232 scored firmsTop 10 recognizedfidelon.com/markets/salt-lake-city-murray-ut
#1IA-only$1.3B91.1ARecognized · #1 Firm
2
Prassas Capital
CRD 129979
IA-only—91Arank within Top 10; below the 80 standard
3IA-only$79.8M91ARecognized · Top 10
4IA-only—91Arank within Top 10; below the 80 standard
5IA-only$12.7M91ARecognized · Top 10
6IA-only$2.2M91ARecognized · Top 10
7IA-only—91Arank within Top 10; below the 80 standard
8
Gemini Wealth
CRD 336806
IA-only—91Arank within Top 10; below the 80 standard
9
Narstar
CRD 337496
IA-only—91Arank within Top 10; below the 80 standard
10IA-only—91Arank within Top 10; below the 80 standard
11IA-only—91A—
12IA-only—90.4A—
13IA-only$6.6M90.3A—
14IA-only—90.2A—
15IA-only—89.9A—
16IA-only$1.4M89.8A—
17IA-only—89.7A—
18IA-only$3.2M89.6A—
19IA-only—89.5A—
20
Sha Advisory
CRD 330626
IA-only$1.5M89.2A—
21IA-only$21.7M89A—
22IA-only$5.9M89A—
23IA-only$1.3M89A—
24IA-only—88.9A—
25
Go Invest
CRD 291884
IA-only$889M88.8A—
Recognized firms carry the Fidelon market badge and are eligible for the annual plaque. Rankings move with the monthly rescore cycle — a badge that stops being true retires itself.

Rankings are computed by Fidelon — an independent transparency platform — from public regulatory filings, refreshed monthly. No firm pays for placement, and no firm can edit its score. Recognition requires a composite of 80 or higher regardless of rank.