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Fidelon
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Market Standing · 2026
The most transparent firms in Santa Rosa-Petaluma.
80 scored firmsTop 5 recognizedfidelon.com/markets/santa-rosa-petaluma-ca
#1IA-only$76.3M92.3ARecognized · #1 Firm
2IA-only$209M91.5ARecognized · Top 5
3IA-only$28.7M91ARecognized · Top 5
4IA-only$28.3M91ARecognized · Top 5
5IA-only—91Arank within Top 5; below the 80 standard
6IA-only—91A—
7IA-only$42.9M90.4A—
8IA-only$7.8M90.2A—
9IA-only—90.2A—
10IA-only—90.1A—
11IA-only$3.6M89.7A—
12IA-only—89.6A—
13IA-only$15.9M89.2A—
14IA-only$51.1M88.9A—
15IA-only$27M88.7A—
16IA-only$23.9M88.5A—
17IA-only$1.8M88.5A—
18IA-only$52.8M88.4A—
19IA-only$10.5M88.1A—
20IA-only$500K88A—
21IA-only—87.9B+—
22IA-only$73.4M87.8B+—
23
Iluka Advisors
CRD 330468
IA-only$27.3M87.7B+—
24IA-only$29M87.7B+—
25IA-only—87.5B+—
Recognized firms carry the Fidelon market badge and are eligible for the annual plaque. Rankings move with the monthly rescore cycle — a badge that stops being true retires itself.

Rankings are computed by Fidelon — an independent transparency platform — from public regulatory filings, refreshed monthly. No firm pays for placement, and no firm can edit its score. Recognition requires a composite of 80 or higher regardless of rank.