Investing apps and robo-advisors
These firms manage money for millions of Americans through an app rather than through an advisor you meet. They file the same forms with the SEC as any advisory firm, so we score them on the same record — and rank them against each other, not against firms that sit down with you.
The apps most people use
Ordered by how many clients each firm reports to the SEC. A bigger app is not a better one — the score is the judgement, the client count is just who is here.
Every other investing app we score
111 smaller and newer firms, same order.
- 23Bloom Investment AdvisorsInvesting app71K clientsNo individual advisors· San Francisco, CA86.5Strong
- 51Greenwood Investment AdvisorsInvesting app3,818 clientsNo individual advisors· Atlanta, GA89.7Strong
- 93Marketocracy Masters Capital ManagementHybrid platform19 clients3 advisors· Northville, MI87.1Strong
Registered, but not yet reporting clients
42 firms are registered as investing apps but report no clients and no assets on their latest SEC filing. They are listed separately because a score built on an empty record is not comparable to one built on a real book of business — a high number here means there is nothing to disclose yet, not a track record.
- Abundo WealthHybrid platformNo clients reported13 advisors· Houston, TX95.4Strong
- AddigenceHybrid platformNo clients reported2 advisors· New York, NY89.7Strong
- BlackcrownInvesting appNo clients reportedNo individual advisors· Old Westbury, NY90.0Strong
- CoveInvesting appNo clients reportedNo individual advisors· Santa Clara, CA93.3Strong
- DatalignHybrid platformNo clients reported2 advisors· Cambridge, MA80.0Strong
- Emcee InvestInvesting appNo clients reportedNo individual advisors· Miami, FL84.3Strong
- FinancehqInvesting appNo clients reportedNo individual advisors· New York, NY84.1Strong
- FirreoInvesting appNo clients reportedNo individual advisors· Mount Dora, FL92.6Strong
- Flameback Capital UsaInvesting appNo clients reportedNo individual advisors83.3Strong
- Global PredictionsHybrid platformNo clients reported2 advisors· San Francisco, CA72.0Fair
- Greenlight Investment AdvisorsInvesting appNo clients reportedNo individual advisors· Atlanta, GA88.1Strong
- GreenportfolioHybrid platformNo clients reported1 advisor· New York, NY88.1Strong
- Harness WealthInvesting appNo clients reportedNo individual advisors· New York, NY88.8Strong
- HyveInvesting appNo clients reportedNo individual advisors· New York, NY87.9Strong
- Income DiscoveryInvesting appNo clients reportedNo individual advisors· Basking Ridge, NJ90.0Strong
- Interest FinancialHybrid platformNo clients reported1 advisor· Tampa, FL94.8Strong
- Koin CapitalInvesting appNo clients reportedNo individual advisors· Houston, TX91.9Strong
- LibrettoInvesting appNo clients reportedNo individual advisors· Los Angeles, CA89.2Strong
- Money PickleHybrid platformNo clients reported1 advisor· Royal Oak, MI81.2Strong
- Moola CopilotInvesting appNo clients reportedNo individual advisors· Naples, FL98.0Strong
- MpfaInvesting appNo clients reportedNo individual advisors· Middlebury, CT90.7Strong
- NaseebInvesting appNo clients reportedNo individual advisors· Lombard, IL89.9Strong
- Nuts2Invest.ComHybrid platformNo clients reported1 advisor· Tipp City, OH90.0Strong
- OneupInvesting appNo clients reportedNo individual advisors91.1Strong
- Option Research & Technology ServicesHybrid platformNo clients reported1 advisor· Portsmouth, NH80.0Strong
- Plan ConfidenceHybrid platformNo clients reported1 advisor· Sarasota, FL90.0Strong
- PlootusInvesting appNo clients reportedNo individual advisors· New Haven, CT90.0Strong
- Rj20Hybrid platformNo clients reported1 advisor· Durham, NC95.5Strong
- Robo AdvisorHybrid platformNo clients reported1 advisor· Lake Mary, FL81.8Strong
- Silo FinancialHybrid platformNo clients reported2 advisors· Austin, TX92.8Strong
- SmartassetInvesting appNo clients reportedNo individual advisors· New York, NY81.3Strong
- Sootchy SecuritiesHybrid platformNo clients reported1 advisor· Los Angeles, CA85.9Strong
- Springbox AiInvesting appNo clients reportedNo individual advisors92.1Strong
- Step AdvisersInvesting appNo clients reportedNo individual advisors· San Mateo, CA87.8Strong
- The Ensemble TeamHybrid platformNo clients reported3 advisors· Seattle, WA90.0Strong
- UnbiasedInvesting appNo clients reportedNo individual advisors81.4Strong
- UpturnInvesting appNo clients reportedNo individual advisors90.1Strong
- Vector TechnologiesInvesting appNo clients reportedNo individual advisors· Miami Beach, FL87.7Strong
- Vested FinanceHybrid platformNo clients reported1 advisor· Durham, NC83.6Strong
- WealthrampHybrid platformNo clients reported2 advisors· Osterville, MA83.1Strong
- Willow Partner AdvisorsHybrid platformNo clients reported1 advisor· Prides Crossing, MA93.4Strong
- Wiseradvisor PaladinInvesting appNo clients reportedNo individual advisors· Fairfax, VA81.6Strong
How we rank firms
Fidelon ranks financial advisory firms using publicly available regulatory data from the SEC and FINRA — not paid placements, advertising, or referral fees. No advisor or firm can pay to influence their ranking.
Every firm's score is built from four areas: how clearly they disclose their services and fees, whether they have customer complaints or regulatory issues, how thoroughly they file required documents, and whether their business model creates conflicts with your interests.
Firms that earn commissions on product sales score lower on conflict of interest, because that pay structure can create a gap between what's good for them and what's good for you.
What we don't do
- We don't accept payment from advisors or firms for better rankings
- We don't sell leads or route your information to advisors
- We don't rank by assets under management — managing more money doesn't mean better service
Data sources: SEC Form ADV (Parts 1, 2, 3), FINRA BrokerCheck, IAPD. Scores are updated as new filings are processed.